Changing Perceptions

 

OUR BRAND IS TELLING OUR STORY

 

We are Restless because the problems of the world persist and we want to resolve them.

We have launched a new brand that reflects this determination to address issues facing young people globally.

Young people make up more than 50% of the world’s population.

That’s a lot of positive energy.

And yet we are often seen as helpless, or dangerous, or unimportant – frequently overlooked as part of the solution to the persistent issues facing the world. 

Young people can and must be part of the solution.

We are the largest, most energetic group of people in the world. When we work together with a common purpose, anything is possible. 

We are here to channel the indisputably positive power of young people to bring about real progress. 

 We train, educate, support and inspire young people to lead development in their countries and communities.

We help young people make responsible choices about their health and their livelihoods.

We give them the skills they need to contribute positively to society.

We create the opportunity for young people to play active roles in policy and decision making.

 

 

WHY WE DECIDED TO REBRAND

 

We wanted a name and brand that accurately captured both out youthful passion and serious professionalism.

Our old brand SPW sometimes made people think we only worked with students, or that because we had a name with “students” in it that we were somehow “amateur”.

 

We wanted a name and brand that helped us reshape perceptions of young people and their role in society.

Challenging negative stereotypes about young people as passive victims or dangerous threats, and proving that young people are an asset to their societies. 

 

 We wanted a name and brand that would help us grow.

We are positioning ourselves as the global banner carrier for youth-led development, giving credibility to youth-led development approaches.

 

We are now Restless Development, the youth-led development agency. 

If you want to find out more about why we changed our name and brand, we'd love to tell you all about it in this video, or you can download a summary presentation to read. You can even listen to our spirit in a song, developed and sung by a group of our young leaders.